Lots of individuals and businesses have achieved impressive results by using video marketing of one form or another. The thing they all have in common is detailed knowledge of what works and what does not. Keep reading below for some great tips that are sure to help as you begin exploring this exciting strategy for business growth.
If you’re thinking of making a video for marketing, make sure it’s kept short and gets to the point quickly. Many folks have small attention spans and need to grab relevant information rapidly. If you want to have a long video, do not make just one. Split it into a series.
You should make as many videos as you can. Your viewers should be able to come back frequently and find something new each time. That way, you will also be able to discuss a wider array of subjects with your newly expanded audience.
If you have a brick and mortar store, don’t think online videos can’t work to promote your business. They can, and do. Start with a video tour of your shop, introducing yourself and showcasing your best products and services. Done correctly, video marketing can help personalize your business and reach new customers. So, turn on that camera and show the world why they should trade at your shop.
Show people how to use your products through video marketing. Potential customers will gain confidence in your products if you provide short demonstrations and how-tos. It’s one thing to see a picture in an instruction manual, but it’s quite another thing to see a real human being showing the product in action.
Video marketing doesn’t give you much time to catch viewer attention. You have to make them interested in the first fifteen seconds to get them to watch the whole clip. Give your viewers a reason to watch the whole thing.
Keep in mind that producing your video marketing content is only the first half of your efforts. You can use this to get your videos out there. If you market your video, you’ll find you get many more viewers than otherwise. Although it’s important to create solid content, you should also ensure that people are aware of it.
Place your video content on YouTube and link it back to your website. This can help your video be seen by a wide audience and potentially get shared and moved to the front page. The kind of exposure that YouTube provides, partly because it is owned by Google, is huge.
Explore Google Search Stories. This tool allows you to show your audience different things on Google such as results for a certain search query, pictures and maps. This could be a good way to document your online presence, show your audience your featured blog posts or create a guide to assist customers as they order your products.
Many entrepreneurs of all stripes swear by the effectiveness of video marketing. The important thing to remember, however, is that sufficient time must be spent learning the tricks of the trade before launching this type of campaign. Hopefully the guidance found above has given you just the sort of start you need to achieve the results you desire.