In terms of marketing with articles, among the simplest techniques is that of using article directories. This, in turn, increases traffic to a business' website. It's typically free to do, from writing the article yourself to submitting it. Try to send on numerous articles, spinning a couple to make sure you have as much work as possible to put out there.
Offer some short reports for free as a way to get more people to sign-up for your newsletter. You or someone else can write this report, but it's important that someone writes it because it convinces potential customers to subscribe to your e-mails. The report should be relevant to your niche.
Research which ads would fit in best with your content. Change ads every now and then and experiment with different versions and styles. It may take some time to see which ad works the best, but in the end it will be worth it.
Your articles must not be time-sensitive. Avoid writing about information that can quickly change. You want to engage the reader, even if they are seeing your article long after it was written. If they can read old material and still be satisfied, there is a higher chance that they will want to keep reading your new material.
Tell your readers something important. Your readers, or prospective clients, want to feel like they are getting useful information out of your content. Give that to them and they will come back for more.
When people are working on marketing their articles to bring traffic to their websites or sell a product, most of them will do this themselves. Keep in mind that there is some writing talent that will be needed. Try getting proper grammar techniques down. That sentence had alliteration in it. Writing requires a technique with words. Writing is an art, not a strict science.
A fantastic way to gain exposure is to submit your articles to blog networks and article directories. Blogging is a big deal these days, and if you can get your nose in the door, you will likely be able to quickly increase traffic to your own website. Additionally, make sure that you stay as detail-oriented as possible with your writing.
Each article directory has its own specific requirements, and to successfully use the directory, you must familiarize yourself with their guidelines. Different kinds of directories employ different submission guidelines.
Stay away from writing articles you find boring whenever possible. While you have control over your writing, it is only to a certain extent. Boredom will turn readers off, and make them look elsewhere for content that is tuned in. These type of articles can hurt your business dramatically in the long run.
Article directories are a tool used by individuals who want to increase traffic to their sites. Again, this is free and quite easy to do, and it will be very beneficial to achieving success. You need to spread the word on your articles as much as possible so that you can reach a greater number of people, which will also result in a higher search engine ranking. This should be your #1 priority if you plan on using article marketing to generate extra cash.