In terms of marketing with Facebook, there are no hard and fast rules. You have a target demographic that has certain things in common. It is important to educate yourself on the strategies available.
Contests are a fantastic way to increase interest in your company. Offer up discounts and prizes in return for having your customers like your Facebook page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.
Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. While social media is known for being more relaxed, your business should always come across in a professional way. If you stay professional, people will always view you that way.
Make sure that all content you publish online is at least linked to from your Facebook. If your site includes a blog, have it automatically summarized and linked on your Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Facebook is a content sharing medium. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Think of it in this manner. Use Facebook to promote your blogs from other channels. You will discover that Facebook has the ability to draw lots of traffic.
You could create a group rather than a page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. You can also use a group and a page to give updates and allow users to share content.
Create custom tabs on your business Facebook page. The tabs will let you present your information in an organized manner. For instance, use a custom tab for any contests you might run.
If you want to target a custom audience, you can do that. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
One way to entice people to follow you is to only show content to those who are following you. People will want to get to that information, so they will click Like. Take care just to hide a small bit of content, so that you do not undermine SEO opportunities.
Make a group dedicated to your business. This can be a one stop shop, a place where you can field questions and where customers can chat with each other. You can let your group know about special discounts, as well as other information that is useful to them. That can be a good way to get to know all the people who may purchase your products.
Now that this article is something you've gone over and tried to understand, it's time for you to put everything you've learned to good use. Use it to start your own marketing campaign. The quicker you begin, the quicker more money will come in.