Marketing your articles through a newsletter can be an excellent idea with the right plan in motion. You will need a client base and this could be past clients, friends or blog subscribers. The downside to article marketing through newsletters, is that more time is spent on this method than with other methods, simply because you have to design a template, mail them out (snail mail or email) as well as create and format all content. The biggest benefit to newsletters is that you are delivering yourself straight to the readers mailbox; if you are persistent and consistent some of those newsletter will be read and in return, drive people to your website. You can make all that hard work pay off, by checking out this article and following these important tips.
Utilize the “advanced search” option on your search engine to get the best results for your search. This is especially efficient when doing academic research for a paper. In the “search within a site or domain” option, write “.gov”, or “.edu.” This action only pulls results from sites with these endings. This ensures that the search results come from academic or legal sources, which is crucial to writing a paper or official journal.
Be mindful of where you host your articles. Google recently changed its algorithm to penalize “low quality content farms.” Certain article hosting sites such as eHow and Squidoo, appear to have been affected. While article directories are a good supplementary source of back-links, host your articles on your own site if at all possible.
Pick a smart title. You want the title of your article to be both relevant to the article, but also searchable so that you can be easily found. Use an interesting title that also includes the most important keywords, in order to drag both your target audience and the search engines in.
To gather ideas for your own article marketing efforts, review the articles that pop up in your directories’ “most viewed” category. How are they organized? What is their tone? How formal or informal is their language? An example is a powerful teaching tool, and the most-viewed articles in your chosen article directory are very successful examples to study.
Don’t use long, rambling sentences and dense paragraphs in your articles. Readers are turned off when they are confronted by long blocks of text. Break your article up into short, punchy paragraphs of no more than five lines. Keep your sentences short and straightforward so your articles are easy to follow.
Market your articles better by making them more attractive to your readers. You need to keep them organized in a format that allows for easy readability. Break your articles into paragraphs and try making lists with numbered bullets for better organization. It makes it easier for your readers to read and find important information in your article.
As mentioned above, article marketing through a newsletter can be tough and chances are that you will have to wait a little while to see the results of your effort. Just give it time and send great quality content to the right people and it will work for you. This is only one of many ways to market articles, so do a little research as well.