Does your business incorporate online videos as part of your marketing strategy? If not, you’re missing a lot of exposure. Many people don’t listen to radios or read newspapers. Instead, today’s customers gravitate towards information on the Internet. Keep reading so that you can get advice on how you’ll be able to get the Internet to get people to notice your business.
You should keep your videos under 20 minutes. You can go that long only if you’re doing a very in-depth how-to video. If you are only advertising a special, keep your video to no longer than 10 minutes.
Remember that actually making the video is just half the battle. Promotion is also a huge part of the process. By promoting your videos, you can expect an increase in clickthroughs. Good videos are important, but so is good marketing.
A high production cost does not guarantee a good video. You do not have to have a professional camera to do a video. There is no need to script the video either. Just breathe and talk directly into the camera. This might not even be required. There are times that PowerPoint presentations and screen captures are all that is needed.
Don’t stray from your topic. It is easy to veer off topic when you have not prepared properly. Before you film, take a few minutes to create a brief checklist of what you must cover in the video. By staying on topic, your videos will be more concise.
If you want to get someone to buy a service or product from you in a video, you should attach a working link back to it. However, the best location to place this link is within the actual media player’s frame itself. Thus, your link stays put even if your video is shared or ends up someplace else.
Make sure you take a video camera with you to the public events you attend. You’ll probably end up meeting people that are experts in your field that you can get interviews from. If you are speaking at the event, have someone film your talk.
Get viewers to take action when viewing your videos. Some refer to this as a “call to action.” When writing the description for a video clip, include a link that will allow viewers to subscribe to your email newsletter or mailing list. To make this work efficiently, it has to be easy to do for the viewers.
Always keep your content fresh and engaging so your viewers will keep returning. If your content is dull, you will just drive viewers away from your site. This is something you surely don’t want. Your viewers should be wanting more at the end of each video. As content gets more interesting, more viewers will be attracted to it.
Video marketing needs to be a central part of a successful marketing strategy. You cannot depend on older advertising ideas to make profits. To make a mark these days you must go where everyone else is, which is now on the Internet. Use these tips to drive sales up.