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Millions of people use Facebook. You may even be one of them. Harnessing the power of Facebook can help you reach a huge pool of potential customers for your business. The below article contains excellent tips on how to utilize Facebook marketing for your business.

Contests are a fantastic way to increase interest in your company. Offer prizes or discounts to your users when they like your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.

Always respond to comments written about you or to you on Facebook. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. When it is someone complaining, you must reply immediately.

You can get additional interest to your Facebook campaign when you use a giveaway. Give away a desirable product to get people excited. Make your winners viewable to maintain the legitimacy of your contest.

Think about creating your own group rather than just a page. This will help generate an online community for better interaction. You can also use a group and a page to give updates and allow users to share content.

If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Set up your offer and turn it into a Promoted Post on your wall. A good offer will appeal to potential customers as well.

Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

Do not forget about your existing audience. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. For powerful Facebook marketing, you need an audience that feels respected. Doing so gets people engaged to your brand. Therefore, don’t neglect these wonderful people.

If someone “likes” your page, give them something exclusive. If someone likes your page it will get you a ton of exposure. Think about a good reward to offer when someone likes your page. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If you give them something they like, they will probably not hesitate to “like” you.

Obviously, you are seeking to obtain more sales by marketing on Facebook. Therefore, you should set monthly sales goals. Getting a lot of page fans is great, but it doesn’t mean much if it does not translate into more business. If you are not seeing the type of business you want, you may need to adjust your strategy.

After having read this article, you’re now in the possession of Facebook marketing information. By using what you’ve learned here, you’ll be able to plan and carry out a Facebook marketing strategy. Start now and watch your business grow.