"To write or not to write?" --That is not the question. If you are a writer at heart, you are going to write. The questions are: "What?" and "For whom?" If you write with only yourself in mind, you will likely receive rejection letters. You need a different approach, one that is aimed toward a particular audience.
No one will read a boring article. Write your articles in a friendly and informal style. When writing about technical topics, you can make your readers feel more comfortable by using simple language and layman's terms. Boring content can lose the attention of your readers, which can hurt your product.
Create a step-by-step guide that you can follow when you're attempting to market your site or products. Businesses that perform well are businesses that were conceived from the ground up, meaning that the people behind the business started out with a comprehensive plan and then followed a path to success.
If you have a knack for writing, write articles and submit them to article sites. Doing this will not only increase your search-able content, but it will also bring in hordes of new readers to your website. Many of these sites will also pay for good submissions, so that is just an added bonus.
Submit your articles to some of the popular article directories online. These sites already have a built in audience looking for articles just like yours. Sometimes it's easier to use a pre-existing solution than it is to try and reinvent the wheel. A quick google search for "article directories" will give you some of the top sites to go for.
After you have a healthy collection of written articles under your belt, collect them together and make an ebook. Selling this ebook is not a particularly admirable article marketing tactic. Readers will not appreciate you trying to charge them for content available for free elsewhere. A better use for your ebook is as a free reward for customers and potential customers who have expressed interest in your business.
After you have written your article, it is important to focus your attention on promoting your article or else you have done all of that hard work for nothing. You can promote your article on Twitter or share a link to it on Facebook. Also, have your friends tell your friends.
Avoid writing articles about subjects that bore you if at all possible. Readers will be able to feel your emotion through your writing. Boredom will turn readers off, and make them look elsewhere for content that is tuned in. Boring topics won't be very useful for marketing purposes, as compared to a legitimately interesting topic.
Turn your adverts into articles. By writing stories, guides, tutorials or news articles related to your product or service, Internet users will read your advert without even knowing that it is an advert. If you write your articles well, once readers have finished reading your article, they are likely to be very interested in your product or service.
Now that you have sorted out the kind of publications for which you will write articles, you are ready for a fresh start. You have an image of the reader for whom you are writing. You may still receive rejection letters, but you should also receive some acceptances.