Having a website that no ones see is pointless. You will need to have your site at the top of the results on Google and Yahoo. Knowing what makes search engines tick is essential to your strategy. Use these tips to increase your ranking on search engines.
If you are using SEO optimization for a page on your site, you need to control your keyword density. In order to avoid this, keep the total keyword content of a given page under 20 percent.
Use keyword-friendly anchor text for links between pages on your website. Using generic anchor text like "click here" is a wasted opportunity to integrate more keywords. Good keywords in your anchors will get you noticed by the spider crawlers.
Don't use Flash on your website if you want it to be search engine friendly. It takes forever to load and isn't readable by search engines. To properly optimize a site for the search engines, the content must be crawlable and visible to the search engines.
Include your chosen key phrases in your page title and throughout your site. Create an interesting and trendy title, because it will be the first glimpse of your website that users from search engines will get. Initially, you want to cater to what the consumers are looking for, which is probably not your business name.
Stick to a single subject or product per page. Never make the error of attempting to do absolutely everything in one particular post. This is going to be confusing to the customer and not good for search engine optimization purposes. Focus on one product per page.
A site map will assist search engines to index your pages. A site map (navigation bar) provides directions to content on your whole site. Adding a site map is an easy way to improve your rank with popular search engines.
Site maps and videos are great opportunities to enhance a site's SEO. Make use of videos as a way to introduce your staff and perform product demonstrations. Get the video posted to your site and make sure it has good keywords attached to it. After you create the video sitemap, submit it using your Google Webmaster Tools in your account of Google Webmaster Central. After that you can post videos on Yahoo, Metacafe, or YouTube along with many more sites. After that, just wait for more business to come through.
You can optimize your website using captions. Thus, if you have lots of photos or news articles on your site, utilize keyword-rich captioning to boost traffic.
Sometimes it's helpful to ask yourself what key words you would type in to search for your particular business, and then include those in your site. Make sure to include the keywords in your title tags and main content. Be aware that "keyword stuffing" is a grave offense that could get your site de-listed from search engines.
As this article has shown you, it's important to utilize SEO to have a website that does well. Examine your website with these tips in mind and make the changes you need to. You can achieve more results and make the work on the site pay off.