Keeping in touch with customers via flat newsletters and traditional emails can become rather boring for both you and your audience. Consider the possibilities offered by video marketing! This article will help you out with a few basic tips and tricks to get you started. After that, it’s up to you to quickly adapt to this highly effective tool in advertising.
Watching successful viral videos is the best way to get an idea of what makes a video popular. Stay up to date with new trends, check social networks and various sites your target audience loves and put together a list of characteristics you recognize in the viral videos you see.
Optimizing your videos is very important. Use a different title and description as you load your videos to different websites. Don’t forget the keywords, either. You should also include information in case a potential customer needs to contact you.
Screenshot your website and include it in the video. This technique will allow your viewers to see your website in action. How-to videos can also incorporate screenshots. All you have to do is utilize a software program that allows you to edit videos.
To add another dimension into your video marketing campaign include your company’s logo. This can easily be accomplished by inserting a clip art image of your company’s logo directly into your video. The most common placement for the image is either at the bottom of the screen or in the upper corner of the video.
When you create a video for marketing purposes, your viewer has to believe you. Anything faked within the video, be it, your backdrop or your demeanor, will throw them off. If you want them to believe what you’re trying to tell them, be honest, transparent and come off as warm and friendly.
A great reason to have costars in your video is that they’ll have a network, too. If you bring on an expert in the field, he’ll let his network know he’s going to be appearing in your video, growing your exposure. They’ll share with their network, if the content is good, and you’ll get many viewers quickly.
Expensive video equipment is really not necessary to produce a quality video. You don’t need professional gear if you can keep the image focused and balanced. You can create an excellent video without a script, even if you do not have any experience. Just breathe and talk directly into the camera. Actually, it may not be necessary for you to do this. You can sometimes use PowerPoint or screen captures instead of talking directly to the audience.
On your video page, make sure you include an opt-in mailing list form. People normally want to register for further information when they like your videos.
You’ve got to use what’s at your disposal in business, and having video marketing is certainly an advantage! Hopefully this article has given you a good introduction to this method of marketing and got you thinking. The next step is to step up to the mic and tell the world about your business!