There is no shortage of Facebook marketing advice. They focus on trends, but this is superficial and a mistake. The following paragraphs, by contrast, will outline a solid strategy that you can use to market your business on Facebook.
Make your page stick out. You can do so by giving your page an attractive and eye-catching design. This will attract the most amount of customers.
Don't neglect your existing audience. Businesses sometimes concentrate so hard on getting additional followers that they forget the loyal followers they already have. If you want your Facebook marketing to pack more power, then make your audience feel respected. This leads to engagement of your customers who can then spread the word to others.
Offer an exclusive deal to those that "like" your page. You can gain a large amount of attention quickly by the use of the "like" button. Think about offering something people are going to be interested in. It could be something everyone gets or even a sweepstakes. If you offer something they want, they will likely click the button.
Make sure you always answer posts and comments on your wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. These messages are almost like phone calls. You wouldn't ignore a call, so you shouldn't ignore a message.
Ask people in your fan base to comment on your recent product decisions. Customers like to feel they are being heard. Get customers involved in decisions with your company or brand. For example, if you post in blogs, find out what kind of posts they prefer to read.
Ascertain that people are able to "Share" the content of your page on Facebook. Posting valuable content will encourage your fans to share that information with their friends. Facebook is all about sharing and interacting with other people. When you make an effort to give your audience valuable content, they will share that with their social networks and drive more customers to you.
It's imperative that you keep your audience up-to-date. This isn't the same as posting five times daily, but do regular updates. Be sure you have updates that are comprised of quality content that is actually helpful to readers.
One way to get the likes count on your page up is to occasionally throw contests. You can offer a discount as the prize or something that is free to the winner. This will gain you more subscribers and gives your current subscribers a chance to win a prize to review.
Be careful about how often you use Facebook Update. Updating lets you deliver messages to all of your subscribers. Use this for important updates and events only. It should not be used for promotions, rather to show your concern for your followers and their ability to remain informed.
Most people take the easy way out and just go with whatever Facebook "trends" are popular. Thankfully you got some solid advice from the above article and not just trends. These tips will revolutionize your company and improve profits.