SEO, or "search engine optimization", means setting up your website so that it is as high as possible in the search engine rankings. SEO is a multimillion-dollar industry. Many people think that SEO is too complicated to implement on their own. Pay no attention to that.
Pay-per-click affiliate marketing programs can be very good in increasing business. This service is easy to provide, but the pay can be modest. Even with modest pay though, revenues can build quickly.
Use header tags within your webpages. Sometimes a header can be really large, but CSS can be used to reduce the size. Headers are one thing that search engines use in the ranking process. Use of headers such as H1 or the H2 tags will help to emphasize the most important components of your pages.
You can make this happen by making a robots. txt file and placing it into the root directory. That stops search engines from crawling certain files.
Don't use Flash if you want to optimize your site. Flash can not be read by the spiders and text used in flash won't be read. Search engines need to crawl and see your site in order to make use of SEO.
Even though a link exchange is possible, it is a better idea to exchange articles with other webmasters to boost rankings. This means that you will use an article created by a different website owner, and post it on your website. You will then need to credit the author with the help of a link to their site, and they will do the same for you on their site. This is better than link exchanges, since it involves getting fresh content.
Use a site map so that search engines can easier index your pages. A site map is also known as the navigation bar. This part of your web site will let search engines know how many pages your web site has and what each one contains. A site map may have a significant impact on search engine rankings, even for small websites.
The world of podcasts is also something you should consider. A podcast consists of informational content delivered in audio or video form, sometimes live, and they always should contain relevant information based on the topic of your show. These are very popular nowadays, and you should take advantage of this opportunity. Your podcast descriptions will begin to list in search engines.
Invest in adbrite, adwords or other advertising options. It'll help you with your traffic and also your SEO, and that's a big boon to those that go after do-it-yourself SEO. It's the job of these advertisers to increase the hits you get. Using advertising can help your site grow.
Search engine optimization is a complicated subject, but it doesn't have to be completely opaque to the aspiring novice. If you already maintain your own site, then integrating some of these SEO tactics should be easy. More traffic on your page may be nigh at hand.