One of the best ways to expand your online business is through article writing. However, getting your feet wet and figuring out how best to maneuver the forces of article marketing can be challenging. Below is a beginner-friendly guide to effective article marketing.
Just like you see in this tip, make all of your paragraphs short. There have been some evidence that indicates that distraction levels are higher for online readers versus paper readers. Make each section as concise as possible, while maintaining quality, in regards to content.
When you are creating a rough draft, don't keep your set word count in your mind. Authors often have a good idea of how long an article needs to be to be effective and get the point across. Articles can be shortened later when editing. Very long pieces may be split into two articles.
Don't be wordy and do your best shorten your articles and get to the point. Try to aim for around 500 words and use a witty intro to draw readers in. Many people have attention spans that can be short, so it is crucial to hook them in the introductory paragraph of your article. The first couple lines of your article needs to keep them engaged since you can have more information later in the content.
Some marketers argue that the title of the article is equally important or even more important than the article itself. If your title does not spark interest, people aren't going to read it. The title should be easy to read and relevant to the article. They need to be told what they'll find and why they want to read it.
Articles that readers enjoy will give you a huge advantage. "How to" pieces and text with information and diagrams have higher popularity than the traditional article. Also, having a monthly quality poll will provide more traffic for your site.
Utilize social media for your article marketing promotion. Just post a link to your article with a short summary and ask others to retweet it or share it with their friends. This will drive people to read it.
Using articles is a great way to not only attract visitors, but also to educate them in the process. Any problem that you see commonly among your customers or reader base is a good point to focus on, as solving this problem would attract many new readers.
Know where you are placing your articles. Know their formatting needs and rules in place. A lot of sites contain the information you'll need, and all you need to do is to look for them.
Ensure every article is high quality. Directories may reject your articles if they have tons of grammatical and spelling errors. If the article is accepted, the reader will pick up on the lack of quality. If you can't write well, hire someone that can.
As stated in the start of this article, article marketing is an effective tool that you can use in order to boost your site traffic and your business. If you go about it correctly you'll find that article marketing will change your business for the better.