Is video marketing a struggle for you? Maybe you’re a novice at video marketing and what it entails. Whatever the case may be, it is in your best interest to build a strong foundation of information. This article will provide you with the facts you need to get involved with video marketing.
Don’t be intimidated by video marketing. It is simple to make a good video with basic equipment. Perhaps you might demonstrate how a product is made or you might just do a simple demonstration of how it works.
Make sure your videos have been optimized. It is essential to have a unique title for each site uploaded to. It is also important that you include target keywords, as well. You should also include information in case a potential customer needs to contact you.
You should put your videos on YouTube. This is where you should base your campaign from. They provide free video hosting. You can also take advantage of being on the third most highly-trafficked site anywhere. It’s also second place as far as search engines go, and so it’s the most popular site for videos.
When you use a video to promote your brand’s products and services, it is best to include a viable link for more information. The best thing to do is to place the link within the video player. Thus, your link stays put even if your video is shared or ends up someplace else.
Have a sign-up form for an email list on the same page as your videos. If someone watching your video wants more information about the video topic, the sign-up form is staring them right there in the face.
If you want to establish a consistent audience, you must be able to provide video content that fulfills viewers’ wants and needs. Boring content simply drives off viewers. Let your viewers wait a while so that they’re anxious to see the things you came up with. As content gets more interesting, more viewers will be attracted to it.
Don’t put all the weight on your own shoulders. It can be very hard to brainstorm by yourself for a video. Collaborate with colleagues, family members and friends to keep your idea list fresh. A regular idea session will keep your videos fresh and relevant to your customers.
Don’t forget about sharing your videos. Send an email with it to your family and friends. Write up a blog post on it. Tell your current customers using email or direct mail. Add it to Facebook, YouTube or other video outlets. You need to spread the word.
Keep your videos short. Three minutes is the maximum duration. Use this time wisely to communicate the most important information in a way that appeals to your viewers. Five minutes is okay for tutorial videos, though. Short and sweet is always a great motto.
Are you ready to create a video now? If so, start using video marketing to promote your products. There are millions of viewers just waiting out there to discover your videos and business.
