Everyone has a story about the best way to market on Facebook. Rather than following the latest trends, you need to establish a solid Facebook marketing foundation. The following article can help you get started.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Provide fans with coupons or even a product when they share or Like your page. Be sure to follow through on any promises you make.

Generate some attention for your Facebook campaign by organizing a giveaway. Offer these free items to those who subscribe to your page. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.

It is important that all online content is linked back to your Facebook. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.

Give Facebook ads a try. This will help to promote your products in a very effective manner. If you want big results, ads can help you get them. They don’t cost a lot of money and they can make quite the difference.

Have you looked into using custom tabs on your Facebook page? Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. When you run a contest, put it on its own tab, for instance.

Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

If you only deal with a customer every now and then, you don’t need a Facebook page for your business. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Invest your marketing dollars in a targeted Facebook ad instead.

Always answer comments and posts that show up on your Wall. This will show that you care about what they have to say. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.

Make a Facebook group for your brand or business. A group creates a community of customers, so they can interact with each other and with you. You can alert people to discounts and share useful information as well. This is great for you to get to know your customers.

Never share updates that seem irrelevant to your own content. Posting about impertinent information may be tempting, but remember that some followers may not be interested in unrelated topics. They followed your brand because they are interested in your brand, not current events or your personal life. If you are going to put up personal things, do it on your personal page.

The bottom line is that many folks stick to Facebook marketing trends just because they are lazy. It is fortunate that this article is about solid marketing advice rather than trends. If you use these tips, you can see your campaign soar and your profits increase.